MFA Thesis Project This was a study on the creative process. Typography was used as a vehicle to demonstrate my process and research into a subversive, process method of creating art. I investigated aesthetic choices, such as form, spatial relationships, and why those choices affect the outcome of a typeface. As well as the semiotic language employed during my own creative process, and that of several other designers. I was interested in what would happen if this process were examined using the creation of several typefaces, but instead of using my usual creative process, I wanted to subvert and supplement my creative process with the introduction of a constructive formula, and apply that system to the creation of new typefaces. The system was based on processes practiced outside the visual arts medium and within the fields of scientific research. This would replace and deconstruct my process and left a place for an unknown outcome and accident to occur in my work. This was similar to the Systems Artists of the 1960s, where aesthetic judgment is minimized or eliminated from the creative process in art making. Click to view or download |
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